Brand Strategy for Food & Protein Companies
I help food brands identify what makes them different, communicate it clearly, and create stronger connections with customers.
Why Food Rise Marketing?
From Production to Purchase
Most food marketers work from the consumer back. I've spent more than 20 years working across the food system—from production and processing to retail and consumer marketing.
That experience helps me see opportunities and challenges that others often miss.
The problem usually isn't your product. It's that the people who should care about it don't know why they should.
I help food brands identify what makes them different, communicate it clearly, and create stronger connections with customers.
How I Help
Brand Audit & Assessment A structured outside review of your positioning, messaging, packaging, and retail presence — so you know exactly where to focus.
Brand Strategy & Positioning Clarify who your brand is for, what makes it different, and how to compete in your category.
Brand Messaging & Storytelling Translate your strategy into words that work — across packaging, retail presentations, and every customer touchpoint.
Packaging Strategy & Development Build packaging that communicates value quickly, stands out on shelf, and supports buyer conversations.
Retail Marketing & Activation Drive trial and repeat purchase with programs built around how your customer actually shops.
Previously held marketing roles:
CHAROLAIS CATTLE BREED ASSOCIATION • WHOLE FOODS MARKET • CARGILL
Worked with major retailers and brands including:
WALMART • SAM'S CLUB • MCCORMICK SPICES • KROGER • BROOKSHIRE BROTHERS • GORDON FOOD SERVICE
Founder Led Food Clients Include:
What People Are Saying
“We hired David right away. He quickly learned our brand values, brand voice, and quickly put together a plan that we implemented.”
— Rev Ciancio, Single Platform
“I get real, true value from my conversations with David. When I come with questions, he provides thoughtful advice from a professional perspective, and he’s also willing to research to find answers for me.”
— Bridget Meagher, Catbird Craft Sauce Founder
“David took our social media to the next level… He truly understands the food industry and the customers we are trying to reach. ”
— Melissa Reed, Hildebrand Farms Dairy
Get in touch.
Interested in learning more? Just fill out the form and I’ll be in touch.