I work with protein, specialty food, and CPG brands — from launch-stage companies figuring out their positioning to established brands stuck at a plateau. If you're trying to grow at retail and can't quite figure out why things aren't clicking, this is the right place.
Strategy That Grows Your Food or Protein Brand
Brand Audit & Assessment
Before investing in strategy or creative, it helps to know exactly where you stand. I conduct a structured review of your positioning, messaging, packaging, website, and retail presence — identifying what's working, what's creating confusion, and where the biggest opportunities for growth exist. Starting at $1,200.
What you get
Written brand assessment
2 - 60-minute calls
Email support during the engagement
DIAGNOSE
DEFINE YOUR BRAND
Brand Strategy & Positioning
Strong brands know who they're for, why they matter, and how they're different. This engagement defines your market position, identifies your ideal customer, clarifies your competitive advantage, and establishes the foundation that guides your marketing and product decisions. Research is built in — surveys, interviews, category analysis, or existing data, all applied directly to your strategy.
What you get
Positioning statement
Ideal customer profile
Competitive landscape summary
Messaging framework your team can actually use
DEFINE YOUR BRAND
Brand Messaging & Storytelling
Once your strategy is set, this work translates it into words — across retailer presentations, sales materials, website, packaging, email, and social. The goal isn't to sound clever. It's to communicate clearly, consistently, and in a way that resonates with the people you're trying to reach.
What you get
Core messaging document
Brand voice guidance
Copy frameworks for key channels
SHOW UP IN THE MARKET
Packaging Strategy & Development
For food and CPG brands, packaging is often where customers make their decision — and where most brands leave opportunity on the table. I help you develop packaging that communicates value quickly, stands out on shelf, and supports conversations with retail buyers.
What you get
Packaging brief
Messaging hierarchy and claims recommendations
Designer-ready copy
Retail Marketing & Activation
Shelf placement means nothing if shoppers don't notice you — or don't come back. I help brands build retail marketing programs that drive trial, support retailer relationships, and create reasons for repeat purchase. This may include promotional concepts, merchandising strategy, point-of-sale materials, sampling programs, and retailer support tools.
What you get
Retail marketing plan
Activation concepts
Supporting materials based on scope
SHOW UP IN THE MARKET
Not Sure Where To Start?
The Brand Audit is designed for exactly that. It gives you an outside perspective and a clear set of priorities — without a long commitment. Starting at $1,500.
Most engagements begin with a conversation. I'll ask about your business, where you're stuck, and what you've already tried. If I think I can help, I'll propose a scope. If someone else is a better fit, I'll say so.
Ready to talk? Tell me a little about your brand and where you're stuck.