Breed Claims Aren’t Just for Fresh Beef

Spotted on the shelf: Angus Beef Tallow from South Chicago Packing at Sam's Club.

Angus tallow is purported to have a cleaner taste, firmer texture and whiter color.

If I were marketing an Angus product, I'd absolutely highlight the breed claim. Angus has built strong consumer recognition over the years, and that brand equity can extend into products like this.

Always fun to see how brands find new ways to differentiate on the shelf.